Penelope Cruz's Explosive Hair Trick

Tonight during a very awesome episode of Gossip Girl (CHUCK BASS KISSED A DUDE! LOL) there was a commercial spot for L'oreal's new explosive mascara. The ad features one of my favorite actresses Penelope Cruz swilling some new beauty product with a strange application wand reminicent of some world of warcraft weapon stick.



But what really caught my attention was the way Penelope's hair seems to 'explode' on its own. TWICE.
Peep dis:

Oh, Sorry, the only version I could find is in German.